AI advertising in Spain means using artificial intelligence in a controlled way at every stage of advertising: creative production, translation and voiceovers, campaign automation and assistants that handle incoming leads. I build AI tools and AI video production pipelines myself; I've been managing ads with Gizli Medya since 2009, I'm one of the co-founders of Digitalent Inc., and I live in Spain.
AI in advertising isn't new to me. In 2017 I worked on "Bir Başka Şiir", the AI-powered campaign by Ford Otosan and İlhan Şeşen featured at the MIXX Awards. The tools have changed a lot since then, but the principle hasn't: AI speeds up the idea, and people make the call.
For other AI projects I've developed in Spain, see the AI projects in Spain page, and for the overall campaign framework, the digital marketing in Spain page.
Who is it for? Brands that want to produce many ad versions quickly for a multilingual audience, businesses that need regular content on a limited production budget, service companies that want to handle ad leads around the clock, and teams that have tried Google and Meta's automated campaigns but feel they've lost control.
AI works in two different places in advertising: in the tools you control (creative, translation, assistants) and inside the ad platforms themselves (automated campaigns). Both need to be managed deliberately.
From a single ad idea I can produce dozens of headlines, visual compositions and short video versions. This speeds up testing: we see which message works better with Spanish audiences and which with Turkish audiences in days instead of weeks. Still, every output passes through human hands; content that's off-brand, flawed or looks artificial never goes live.
AI voiceovers and translation make it possible to move an ad into Spanish and Catalan versions quickly. But machine translation can miss local idioms and tone. That's why I always check the final script and audio with a native speaker. For work that needs a real face and a real location, I recommend video shoots in Spain with local crews instead of AI.
Automation is powerful when measurement is right. If cookie consent and conversion tracking are missing, the AI learns from the wrong signals. That's why I set up measurement first.
When a visitor coming from an ad asks a question, they should get an answer even at midnight. I set up AI assistants on your website or messaging channels that answer questions about pricing, appointments and services and pass the lead on to your team. Users are clearly told that the assistant is an AI, and personal data is processed in line with cookie and privacy rules.
The transparency provisions of the European Union AI Act have applied since August 2, 2026: realistic synthetic images, audio and video are expected to be labeled as artificial, and users of chat assistants should know they're talking to an AI. Google and Meta also have their own rules on synthetic content. I don't produce content that impersonates real people, and I don't make up customer reviews or results. I recommend confirming the legal details for your own campaign with a lawyer.
If you'd like to see AI as part of your ad plan, continue on the advertising agency in Spain or advertising agency in Barcelona pages.
Rather than handing almost everything over to AI right away, I recommend starting with a small pilot. For example, we multiply and test the ad copy and visuals of an existing campaign with AI, or set up a simple assistant on your website that answers frequently asked questions. Once we see the results, we move on to voiceovers, video production and automated campaigns. Moving in this order protects both your budget and your brand's reputation. On the creative side, combining AI with real footage often delivers the best results: the main film is shot with local crews, and short variations and language versions are sped up with AI.
To talk about how you can use AI in your ads, send me a short note through the contact page about your business and your goal. I'll come to our first meeting with a small pilot proposal tailored to you.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
We talk about what you expect from the ads: calls, WhatsApp messages, bookings, sales or awareness.
Ad accounts are opened in your name, tracking tags and cookie consent are set up and conversions are defined.
City, language and audience targeting is set, and ad visuals, videos and copy are prepared.
The campaign goes live, and from the first days budget and targeting are adjusted based on results.
Regular reports show what worked, and the next period's plan is built on that.
It means using artificial intelligence in ad campaigns in Spain for creative production, translation, voiceovers, campaign automation and lead-capturing assistants.
Content that looks artificial and goes out unchecked can cost you trust. I put every output through human review and I don't publish anything that doesn't fit the brand identity.
The transparency provisions of the EU AI Act require disclosure for realistic synthetic content and chat assistants. I recommend confirming the details for your specific case with a lawyer.
They make budget and placement decisions automatically, but without the right assets, goals and conversion data they won't perform well. Setup and monitoring are still human work.
Yes, we can. I always have the final audio and script checked by a native Catalan speaker.
For assistant and automation setups, I define upfront which data is processed by which service and recommend reflecting this in your privacy policy. I don't send personal data to AI tools unnecessarily.
Let's discuss your goal and budget and decide together where it's best to start.