Web Design in Barcelona

What I focus on in a Barcelona web design project

I don't start a website with design. I start with why the visitor comes to the site. In Barcelona, a clinic wants appointments, a restaurant wants bookings, a shop wants sales, and a service company wants quote requests. The page structure is built around that goal.

The language structure has to be right

On a multilingual site, each language needs its own URL, such as /ca/, /es/, /en/ and /tr/. The tags that tell Google which page is in which language are added in full. Using a machine translation plugin to turn one page into four languages sends a weak signal to both readers and search engines. I explain the difference between Catalan and Spanish SEO in detail in this guide.

Legal pages and cookies

In Spain, a commercial website is expected to have an aviso legal showing company details, a privacy policy and a cookie policy. The cookie banner isn't decoration either: analytics and ad cookies shouldn't run until the visitor accepts. I set up this structure technically; I recommend having a gestoría or lawyer verify the legal texts for your situation. For details, see my post on legal requirements for websites in Spain.

Local SEO

• A separate page for each service, each with Barcelona and neighborhood context
• Consistent address, phone and opening hours between the site and your Google Business Profile
• Local business structured data
• Real photos and local content

Speed

Most visitors come from their phones, often on mobile data out on the street. Serving images in modern formats at the right size, avoiding unnecessary plugins and loading the first screen fast are my priorities.

How the project works

• Discovery: Goals, customer profile, languages and a review of competitor sites.
• Sitemap and content plan: Which page targets which search, and which text gets written in which language.
• Design: Mobile first, then desktop, in line with your brand's visual system.
• Development and content entry: Including legal pages, cookie consent, forms and tracking setup.
• Launch and QA: Speed test, link and form checks, Google Search Console setup.

E-commerce

For a store selling to Spain, payment methods, shipping zones, return terms and tax display need to be planned from the start. I walk through it step by step in my post on setting up an online store in Spain.

I run my own projects in Spain, like tatil.es and İspanya Türk Radyo (ispanyaturkradyo.com), on these same principles. I also bring the experience I gained on the official websites of Murat Boz, Ebru Gündeş and Emre Altuğ to your business site. Once the site is ready, we can also work together on traffic through Meta and advertising across Spain.

Forms, bookings and tracking

You know whether a site works by its forms, bookings and sales. That's why the contact form, appointment system or booking tool is integrated into the site and every conversion is tracked in line with cookie consent. Before launch I test that form messages reach your inbox properly and don't land in spam. If the site will be used for advertising, I set up conversion tracking for the ad platforms from the start, so you can see from day one which campaign brings in customers.

Barcelona-specific content

People searching in Barcelona often search by neighborhood: Eixample, Gràcia, Sants, Poblenou and so on. Describing the areas you serve in natural language, and using real photos and local references, tells both customers and Google exactly where you are. We write this content separately in Catalan and Spanish. If you also serve the Turkish community, the Turkish pages are written to directly answer the questions the community asks most.

For a new site or a redesign of your current one, tell me about your business, your target languages and your current site address, if you have one, through the contact page. In our first call I'll lay out the biggest gaps on your site and the structure I recommend.