Serdar Sağlam

What I Do

From websites and software platforms to digital brand management, from advertising to YouTube channel management and music distribution. With Gizli Medya since 2009, and 22 years in the industry.

Technology & Digital

Web, software, digital brand, advertising and YouTube.

01

Web Design & Development

I design, build and launch corporate websites, artist websites and campaign pages. Sites that load fast, work flawlessly on mobile and are built properly for search engines. I also set up the infrastructure, including domain, hosting, SSL, security and backups. The official websites of Murat Boz, Ebru Gündeş and Emre Altuğ are some of this work; all live projects are on my references page.

Corporate Website Artist Website Landing Page SEO-Friendly Structure Hosting & Security
Web Design and Development service details →
02

Software & Platforms

I build platforms that need memberships, subscriptions, payments and admin panels. dinle.link, a link-in-bio platform for musicians, Ketsy, a management platform for educational institutions, and Digitalent Music, a music distribution platform, are products I've built. To turn an idea into a working product, we define the scope together, and I build it end to end, from the database to the interface.

SaaS Admin Panel Membership & Subscriptions Payment Integration API Integration
Software and Platform Development service details →
03

Digital Brand Management

For 17 years, through Gizli Medya, which I founded in 2009, I've handled digital brand management for brands and production companies. Social media structure, content planning, brand voice and campaign calendar are all run from one place. I've had long-term collaborations with production companies such as Avşar Film and Medyapım, and brands such as Model Sanayi Merkezi.

Gizli Medya Social Media Management Content Plan Brand Voice Campaign Calendar
Digital Brand Management service details →
04

Advertising & Performance

I set up and manage ad campaigns for brands on Google Ads, Meta (Facebook & Instagram), TikTok and Spotify. Targeting, budget allocation, conversion tracking and reporting are all driven by data. Through my US company Digitalent Inc. (Digital Marketing Manager), I have official partnerships with Spotify Ads and Amazon Ads.

Google Ads Meta Ads TikTok Ads Spotify Ads Amazon Ads Conversion Tracking
Ad Management service details →
05

YouTube Channel Management

Channel structure, content planning, publishing schedule, Content ID, copyright protection and channel revenue management. With Gizli Medya we ran Avşar Film's YouTube setup; Avşar Film became the first film production company in Türkiye to sign a direct MCN deal with YouTube, and more than 50 sub-channels grew within that structure. I also create content on entrepreneurship and digital business on my own channel.

MCN Content ID Copyright Protection Channel Strategy Revenue Optimization
YouTube Channel Management service details →
06

Digital Transformation Consulting

I advise SMEs on moving their sales, collections and delivery processes into digital tools, choosing the right software and adapting it to their team, and bringing AI tools into the business. It's the real-world side of what I write about in my monthly column in KobiAktüel.

SMEs Process Digitalization Software Selection AI Digital Training
Digital Transformation Consulting service details →
07

Digital Marketing in Spain

I live in Barcelona. For Turkish businesses in Spain and brands entering the Spanish market, I handle digital brand management, social media and content management, multilingual web design, and ads on Google, Meta, TikTok and Spotify.

Digital marketing in Spain service details →
Music

From release planning to distribution, from marketing to royalty management. Music strategist page

01

Release Planning & Distribution

Releasing a song or album is more than uploading it to platforms. With the right timing, the right platform strategy and the right pre-release campaign, I make sure your music reaches the widest possible audience. I manage release planning, timing strategy, metadata optimization and global distribution end to end. If you like, I can handle distribution myself through Digitalent Inc. (Digital Marketing Manager) on Universal Music and Ingrooves infrastructure; or I can provide distribution consulting that works with The Orchard, Believe, DistroKid or whichever distributor you already use. Details: music distribution.

Release Plan Global Distribution The Orchard Believe DistroKid Pre-Save Campaign
02

Digital Distribution

From the USA, through Digitalent Inc. (Digital Marketing Manager) and Universal Music and Ingrooves infrastructure, I release your music on Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, Tidal and more than 150 digital platforms. Not just uploading: I maximize your music's visibility with optimization tailored to each platform's algorithm, editorial playlist submissions and per-platform performance tracking.

Digitalent Inc. (Digital Marketing Manager) Universal Music Ingrooves 150+ Platforms Global Release Playlist Pitching
03

Digital Marketing

Releasing music isn't enough; it has to reach the right audience. I run strategic music marketing campaigns on Spotify Ads, Meta Ads (Facebook & Instagram), TikTok Ads and YouTube Ads. With audience analysis, budget optimization, A/B testing and performance reporting, I systematically grow your listener base through organic and paid channels. Every campaign is optimized with data-driven decisions.

Spotify Ads Meta Ads TikTok Ads YouTube Ads Audience Analysis
04

Copyright & Rights Management

I offer copyright management, licensing, catalog optimization and revenue growth strategies so your music earns what it deserves. I evaluate sync licensing opportunities for TV series, film and advertising projects, and make sure every work in your catalog generates maximum revenue. Whatever your current distributor (The Orchard, Believe, DistroKid), I know all the dashboards and analyze your revenue reports professionally.

Copyright Licensing Catalog Management Revenue Growth Sync Licensing
05

Content Production

Content from someone who speaks the industry's language makes a difference. I write artist bios, press releases, social media content strategy, launch visuals and every word that shapes your digital presence. I strengthen your artist identity with platform-specific content formats, storytelling and brand consistency. Social media calendar and content planning included.

Artist Bio Press Release Social Media Digital Content Content Calendar
06

AI-Powered Strategy

I use AI tools for data analysis, audience identification, trend forecasting and campaign optimization. AI-powered tools uncover insights traditional methods would miss, so strategic decisions rest on data. By continuously monitoring listener behavior, competitors and market trends with AI, I keep your strategy dynamic.

Data Analysis AI Tools Audience Optimization Trend Analysis

Which Service Is Right for You?

Let's define your needs together in a free 30-minute intro call.

Frequently asked questions

Which ad platforms do you run campaigns on?

I set up and manage ad campaigns on Google Ads, Meta (Facebook and Instagram), TikTok and Spotify. Through Digitalent Inc. (Digital Marketing Manager), I have official partnerships with Spotify Ads and Amazon Ads.

Which platforms do you release my music on?

Through Digitalent Inc. (Digital Marketing Manager), using Universal Music and Ingrooves infrastructure, I release your music on Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, Tidal and more than 150 digital platforms.

Does the website service include domain, hosting and security?

Yes. I also set up the infrastructure, including domain, hosting, SSL, security and backups.