Serdar Sağlam
Serdar Sağlam

Life in Spain: Real Experiences from Barcelona

I moved from Türkiye first to America, then to Spain. Today I live near Barcelona with my family and film life in Spain not through a tourist's eyes, but as someone who runs a business here and sends a child to school. On this page I've grouped those videos by topic.

The questions people considering a move to Spain ask most are clear: residence permits and the digital nomad visa, renting a home, schools, everyday costs, bureaucracy and building a social circle. I've answered them in videos, from my own experience and with my guests. Since legal and financial matters vary from person to person, the videos are no substitute for professional advice; always consult an expert before making a decision.

My main work is digital marketing and technology. If you're starting a business in Spain, you can find what you need on the digital side in my digital setup guide for after you set up your company, and the services I offer on the digital marketing in Spain page.

Moving, Visas and Residence Permits

Daily Life and Costs in Barcelona

Turks in Spain and Migration

Barcelona and Surroundings

All videos are on the vlog page.

From Google Business Profile to AI Projects

I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.

Google Business Profile and SEO
Visibility on Maps, review management, local search and technical SEO.
Website
More than 20 live websites, including the official sites of Murat Boz, Ebru Gündeş and Emre Altuğ.
Software and SaaS
Platforms with memberships, payments and admin panels, such as dinle.link, Ketsy and RADIOS.
AI Projects
From the Ford Otosan × İlhan Şeşen AI-powered campaign to today's assistants and automations.
Ad Management
Planning, setting up and measuring ads on Google, Meta, TikTok and Spotify.
Social Media and Content
Content calendars, production and community management for artists and brands.
YouTube and Content ID
A direct MCN deal with YouTube and more than 50 sub-channels for Avşar Film.
Music Distribution
Distribution to digital platforms through Digitalent Inc. (Digital Marketing Manager) on Universal Music infrastructure.
Broadcast Technology
Koton's in-store radio system and the RADIOS platform for radio stations.
Digital Transformation
Process and software consulting work, such as the Mercedes-Benz branch integration.

Artists and Brands I've Worked With

Ford Otosan × İlhan Şeşen

The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.

Mercedes-Benz

Branch integration and Adobe software adoption consulting.

Koton

Türkiye's first in-store closed-circuit radio and live broadcast system.

Avşar Film

Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.

Model Sanayi Merkezi

360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.

Medyapım

Distribution of TV series and film soundtracks to digital platforms.

AlpetDamat TweenHedefe PsikolojiİNNO İnşaatKadoilKadooğlu HoldingNet İnşaatNadir MetalNur YerlitaşAT YapımBros FilmDNZ FilmShow RadyoJoyTürkSüper FMMetro FM

The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.

Common Questions

Is living in Spain expensive?

It varies a lot by city, neighborhood and lifestyle. In my videos I showed a day for two in Barcelona on 50 euros and what you can eat for 20 euros; big items like rent and schools I covered in the video about my moving experience.

Can you work for clients in Spain on a digital nomad visa?

For the self-employed, Spain-sourced income cannot exceed 20% of total professional activity (Ley 28/2022); those on an employment contract can only work for companies outside Spain. This is general information; always consult an expert about your own situation.

Why does business slow down in Spain in August?

August is the traditional holiday month. Banks, small businesses, accountants, lawyers and many offices close or slow down for weeks. You need to plan your move, company and opening timeline accordingly.

I'm starting a business in Spain. What do I need on the digital side?

Domain, business email, website, legal pages, Google Business Profile, social media, payments and advertising. I cover them all, in order, in the digital setup guide.

Which brands and artists have you worked with?

I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.

Other Services in Spain

Starting a business in Spain?

Let's build the digital side together, everything from your website to your Google Business Profile and advertising.