Serdar Sağlam
Serdar Sağlam

Web Design and SEO in Spain

A website for a business opening in Spain has to do more than a site in Türkiye. It usually needs more than one language: Turkish for the Turkish community, Spanish for local customers, and English for tourists and international clients. For each language to reach the right country and the right person on Google, the site has to be built technically with that in mind.

The second difference is regulation. In Spain, a commercial website is expected to have a legal notice page (Aviso legal), a privacy policy and a cookie policy, and cookies require genuine consent from the user. A lawyer or gestoría approves the legal content of these pages; I make sure they are in the right place and working properly on the site.

I have built more than 20 live websites, including the official sites of Murat Boz, Ebru Gündeş and Emre Altuğ, platforms such as dinle.link and Ketsy, and my own projects in Spain, tatil.es and İspanya Türk Radyo. I also set up the domain, hosting, SSL, security and backup infrastructure for all of them. For my general web services, see the web design and development page.

The work doesn't end at launch. Google Search Console and Analytics are connected, the Google Business Profile is linked to the site, and the site's visibility in searches in Spain is monitored regularly.

What I Do

A Site in Every Language
Versions in Turkish, Spanish, English, Catalan or any language you need, with an hreflang setup so each language reaches the right audience on Google.
Local SEO
City and neighborhood searches, Google Business Profile matching, structured data and sitemap.
Legal Pages and Cookie Consent
Aviso legal, privacy and cookie policy pages, plus a cookie consent banner that actually works.
WhatsApp and Bookings
One-tap access to WhatsApp from the site, plus booking or appointment forms.
Speed and Mobile
Mobile-first design, image optimization and caching. The site loads fast on phones too.
Hosting and Security
Domain, hosting, SSL certificate, security and automatic backups; the infrastructure side is included too.

From Google Business Profile to AI Projects

I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.

Google Business Profile and SEO
Visibility on Maps, review management, local search and technical SEO.
Website
More than 20 live websites, including the official sites of Murat Boz, Ebru Gündeş and Emre Altuğ.
Software and SaaS
Platforms with memberships, payments and admin panels, such as dinle.link, Ketsy and RADIOS.
AI Projects
From the Ford Otosan × İlhan Şeşen AI-powered campaign to today's assistants and automations.
Ad Management
Planning, setting up and measuring ads on Google, Meta, TikTok and Spotify.
Social Media and Content
Content calendars, production and community management for artists and brands.
YouTube and Content ID
A direct MCN deal with YouTube and more than 50 sub-channels for Avşar Film.
Music Distribution
Distribution to digital platforms through Digitalent Inc. (Digital Marketing Manager) on Universal Music infrastructure.
Broadcast Technology
Koton's in-store radio system and the RADIOS platform for radio stations.
Digital Transformation
Process and software consulting work, such as the Mercedes-Benz branch integration.

Websites, AI, Ads and Content in Any Language

Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.

TürkçeEspañolEnglishCatalàDeutschFrançaisالعربيةРусскийand more
Website
Corporate site, campaign page or e-commerce; a separate version for each language, set up properly for Google in that language.
AI Projects
Assistants that answer customers, automations that speed up workflows and AI-powered content production systems.
Ad Planning
Campaign plans, copy and visuals for Google, Meta, TikTok and Spotify, tailored to the audience's language and country.
Content Production
Social media, blog, video scripts and subtitles. Reviewed by a native speaker before publishing.

Artists and Brands I've Worked With

Ford Otosan × İlhan Şeşen

The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.

Mercedes-Benz

Branch integration and Adobe software adoption consulting.

Koton

Türkiye's first in-store closed-circuit radio and live broadcast system.

Avşar Film

Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.

Model Sanayi Merkezi

360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.

Medyapım

Distribution of TV series and film soundtracks to digital platforms.

AlpetDamat TweenHedefe PsikolojiİNNO İnşaatKadoilKadooğlu HoldingNet İnşaatNadir MetalNur YerlitaşAT YapımBros FilmDNZ FilmShow RadyoJoyTürkSüper FMMetro FM

The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.

Guides on This Topic

How We Work

01

Scoping call

We discuss what the site needs to achieve, how many languages and how many pages it will have.

02

Keyword and competitor research

I look at the words people in your city in Spain use to search for your business, and where your competitors stand.

03

Design and development

Once the design is approved, the site is coded and tested separately on mobile, tablet and desktop.

04

Legal pages and launch

Legal pages and cookie consent are added, the domain and SSL are connected, and the site goes live.

05

Search engine monitoring

Search Console, Analytics and Google Business Profile are connected; indexing and rankings are tracked.

My Work on the Ground

tatil.es

Spain travel guide

ispanyaturkradyo.com

İspanya Türk Radyo, a Barcelona-based 24/7 online station

muratboz.com

Murat Boz official website

ebrugundes.com.tr

Ebru Gündeş official website

dinle.link

Link-in-bio platform for musicians

radiosworks.com

RADIOS, a sales, broadcasting and reporting platform for radio stations

All published projects are on the references page.

Common Questions

Should my site be .es or .com?

If you only serve customers in Spain, .es builds local trust. If you speak to both Türkiye and Spain, .com with language folders is more flexible. Where possible, we register both and redirect one to the other.

Do you write the text for the legal pages?

I handle the page structure and the technical setup of cookie consent. To make sure the text is legally accurate for your company, I recommend having it approved by a lawyer or gestoría, because the content depends on your company type and the data you collect.

Can you translate my existing site into Spanish?

Yes. I can add a Spanish or English version to your existing site and make sure each language reaches the right audience on Google. Machine translation is never published on its own; every text is reviewed.

Where will the site be hosted?

European servers are preferred, both for fast loading and for European data protection rules. The domain and hosting are registered in your name, and I can keep managing them if you wish.

Which brands and artists have you worked with?

I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.

Other Services in Spain

Let's talk about your site for Spain

A new site, or adapting your current one for Spain? Let's define the scope together.