Social media management in Spain differs from running an account in Türkiye in two ways: language and calendar. If the audience is the Turkish community, content is in Turkish; if it's local customers, Spanish; if it's tourists or an international audience, English. Most businesses have more than one of these audiences, and balancing them on the same account is a job in itself.
On the calendar side, Spain has its own rhythm. Semana Santa, the August holidays, Christmas and the Reyes period on January 6 directly affect shopping and booking behavior. In Catalonia, local dates such as Sant Jordi on April 23 and La Mercè at the end of September also matter. For accounts aimed at the Turkish community, Ramadan and Eid al-Adha, national team matches and Turkish concerts are part of the agenda.
I manage Instagram, TikTok, Facebook and LinkedIn accounts and run the content calendar, production, posting and community management from one place. My video experience comes from the field: I shoot and edit my YouTube channel about life in Spain myself. Content like a day on the streets of Barcelona or a guide to moving to Spain shows me what the local audience clicks on.
Since most customer communication in Spain runs through WhatsApp, we connect social media accounts to WhatsApp Business and make sure no message goes unanswered. What we measure isn't likes, but incoming messages, bookings and sales.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
I look at the state of your current accounts, your follower base and competitor accounts.
We decide which account speaks to which audience and in which language. If needed, Turkish and Spanish accounts are separated.
The monthly content calendar is sent for your approval, then shooting, design and copywriting begin.
Content goes live on the planned day; comments and messages are monitored.
At the end of the month we review the results and adjust next month's plan accordingly.
If the audiences really are separate, yes, separate accounts work more cleanly. If the audience is mixed, a single account can use bilingual posts or alternate languages. We decide by looking at your current follower data.
We can plan shoots together in Barcelona and the surrounding area. In other cities, we work with footage you shoot or with a local film crew; editing and publishing stay with me.
In Catalonia, Catalan content builds trust for some businesses that speak to a local audience, but for most businesses Spanish is enough. We decide based on your sector and customer profile.
No. Bought followers lower engagement, distort ad targeting and damage the account's credibility. Growth comes from content and, when needed, from ads.
I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.
Let's look at your current accounts together and see what's missing in Spain.