AI is on every business's agenda today, but for most of them the question is the same: what exactly does it change in our business? The answer is usually not a flashy project; it's taking the load off repetitive, time-consuming daily tasks.
For a business in Spain, the most concrete example is language. Customers write in Turkish, Spanish, English or Catalan; an AI assistant that gives the right answer to the same question in every language, based on the business's own information, takes a big load off the team. Questions about bookings, prices and opening hours get answered, and conversations that need a person are passed to the team.
My first AI campaign was in 2017: the AI-powered "Bir Başka Şiir" campaign for Ford Otosan × İlhan Şeşen won a MIXX Award. Today I build assistants, workflow automations and systems that create content in the brand's voice for businesses, and I help teams put these tools to use in their daily work.
Because AI touches your business data, I plan every setup with security and privacy in mind. Which information goes into the system, and which doesn't, is clarified from the start. For the broader picture, see my digital transformation consulting page.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
Together we list the repetitive steps that take up the most time in your work.
We start with the single task that will pay off fastest: not a big project, but a measurable gain.
The assistant or automation is built with your business's information and tested.
The team tries the system, the rules are refined, and it goes into real use.
Time saved and errors are tracked, and the system is improved accordingly.
The assistant is set up to rely only on information the business provides and to hand the conversation over to the team when it isn't sure. The rules are refined together during testing.
Not every business needs it. If you have a heavy load of repetitive messages, bookings or content, it saves noticeable time even for a small business. If you don't need it, I'll tell you so plainly.
Which data goes into the system and where it is stored are decided before setup. The structure is built to comply with European data protection rules.
I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.
Tell me about the tasks that take up most of your time, and we'll work out together where it makes sense to start.