Serdar Sağlam
Serdar Sağlam

Google Business Profile Management in Spain

When you open a restaurant, hair salon, real estate office or consulting business in Spain, the first place customers see you is often not your website but your business listing on Google Maps. If someone searching "cerca de mí" doesn't see you there, it doesn't matter how good your website is.

Google Business Profile is free, but it's useless if it isn't set up properly. The wrong primary category, missing opening hours, a business name stuffed with keywords against Google's rules, unanswered reviews; each of these pushes the profile down in search and can even get it suspended.

I set up the profile from scratch or fix an existing one: verification, category and service structure, photos, posts, review management and website alignment. The business details are kept identical on Google, the website and social media; trust in local search comes from that consistency.

This can be hired on its own, but it works best together with a website and local SEO. Customers searching in Turkish, Spanish and English all see the same business with the right information.

What I Do

Setup and Verification
Opening the profile and getting it approved with the verification method Google requires; ownership stays with you.
Categories and Services
The right primary and secondary categories, service list, opening hours and holiday hours.
Photos and Posts
Photos of the venue, products and team; regular posts for promotions and announcements.
Review Management
A timely reply to every review in the brand's voice; the right way to ask happy customers for reviews.
Local SEO
The same business details on the site, profile and directories; visibility in city and neighborhood searches.
Performance Tracking
Searches, map views, call clicks and direction requests are reported regularly.

From Google Business Profile to AI Projects

I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.

Google Business Profile and SEO
Visibility on Maps, review management, local search and technical SEO.
Website
More than 20 live websites, including the official sites of Murat Boz, Ebru Gündeş and Emre Altuğ.
Software and SaaS
Platforms with memberships, payments and admin panels, such as dinle.link, Ketsy and RADIOS.
AI Projects
From the Ford Otosan × İlhan Şeşen AI-powered campaign to today's assistants and automations.
Ad Management
Planning, setting up and measuring ads on Google, Meta, TikTok and Spotify.
Social Media and Content
Content calendars, production and community management for artists and brands.
YouTube and Content ID
A direct MCN deal with YouTube and more than 50 sub-channels for Avşar Film.
Music Distribution
Distribution to digital platforms through Digitalent Inc. (Digital Marketing Manager) on Universal Music infrastructure.
Broadcast Technology
Koton's in-store radio system and the RADIOS platform for radio stations.
Digital Transformation
Process and software consulting work, such as the Mercedes-Benz branch integration.

Websites, AI, Ads and Content in Any Language

Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.

TürkçeEspañolEnglishCatalàDeutschFrançaisالعربيةРусскийand more
Website
Corporate site, campaign page or e-commerce; a separate version for each language, set up properly for Google in that language.
AI Projects
Assistants that answer customers, automations that speed up workflows and AI-powered content production systems.
Ad Planning
Campaign plans, copy and visuals for Google, Meta, TikTok and Spotify, tailored to the audience's language and country.
Content Production
Social media, blog, video scripts and subtitles. Reviewed by a native speaker before publishing.

Artists and Brands I've Worked With

Ford Otosan × İlhan Şeşen

The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.

Mercedes-Benz

Branch integration and Adobe software adoption consulting.

Koton

Türkiye's first in-store closed-circuit radio and live broadcast system.

Avşar Film

Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.

Model Sanayi Merkezi

360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.

Medyapım

Distribution of TV series and film soundtracks to digital platforms.

AlpetDamat TweenHedefe PsikolojiİNNO İnşaatKadoilKadooğlu HoldingNet İnşaatNadir MetalNur YerlitaşAT YapımBros FilmDNZ FilmShow RadyoJoyTürkSüper FMMetro FM

The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.

Guides on This Topic

How We Work

01

Current state

Do you have a profile, who controls it, which details are missing or wrong? We map that out first.

02

Setup or takeover

If there's no profile, one is created; if there is, it's reorganized so ownership passes to you.

03

Information structure

Categories, services, hours, description and photos are completed in line with Google's rules.

04

Website alignment

The business details and structured data on the website are made to match the profile.

05

Reviews and monitoring

Reviews are answered, monthly performance is tracked and gaps are fixed.

Common Questions

Is Google Business Profile paid?

No, Google itself doesn't charge. The fee is for the service of setting up and regularly managing the profile.

Can I rank higher by adding keywords to my profile?

Stuffing keywords into the business name breaks Google's rules and can get the profile suspended. Higher rankings come from the right category, complete information, reviews and consistency with your website.

Can you get negative reviews removed?

Genuine customer reviews aren't removed; they're answered. Only reviews that clearly violate Google's rules can be reported to Google, and Google makes the decision.

I don't have a physical shop. Can I still have a profile?

Businesses that serve customers at the customer's location can hide their address and show a service area instead. We look at which setup fits you based on your type of business.

Which brands and artists have you worked with?

I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.

Other Services in Spain

How does your business look on Google?

Let's look at your profile together and work out what's missing and what needs doing.