Serdar Sağlam
Serdar Sağlam

Commercials, Corporate Videos and Video Production in Spain

I manage the entire production of commercials, corporate videos, music videos and social media videos in Spain: from idea and script to the local crew, from editing to running the ads. We work together in Turkish, while the crew and the shoot are in Spain.

For years I have worked on music video shoots for many musicians, commercials for many brands, and corporate and promotional video projects. We made Avşar Film the first Turkish film production company to sign an MCN agreement directly with YouTube, and we managed more than 50 sub-channels and Content ID. While running the digital strategy of Murat Boz, Ebru Gündeş and Emre Altuğ, I also worked on the release side of their music videos and promotional videos.

Shooting video and making video people watch are not the same job. What you show in the first three seconds, how the subtitles are written and how the same footage is edited separately for TV, YouTube, Reels and TikTok determine the result. Videos can run in any language with Turkish, Spanish, Catalan or English subtitles.

If you have a YouTube channel, I also take on channel management: channel setup, title and description structure, playlists and Content ID.

What I Do

Commercials
Commercials for TV, digital and social media: concept, script, talent, shoot and delivery formats.
Corporate Video
A brand film about your company, facilities, team and product, for your website, LinkedIn and trade shows.
Music Videos
Music video shoots in Spain for artists coming from Türkiye: location, permits, local crew and vertical versions.
Reels, Shorts, TikTok
Vertical short videos; editing that hooks from the first second and the right format for each platform.
Editing and Color
Editing of your footage, color grading, sound, music, subtitles and thumbnails.
Production Crew Management
I build and manage the local crew, from the director and director of photography to lighting, sound and the drone pilot.
Interviews and Training
Expert interviews, customer stories and training content.
YouTube and Content ID
Channel setup, playlists, Content ID and rights management.

I Run the Shoot from Start to Finish

The biggest problem for a brand that wants a commercial or corporate video shot in Spain is not knowing the local crew and having to run the process in a foreign language. On these projects I become your producer and project manager: I speak with you in Turkish and work with the crew in Spanish and English.

I build the crew around the project: director, director of photography, camera and lighting crew, sound recording, licensed drone pilot, actors and models, makeup, locations and film permits. Before the shoot, the script, storyboard and shooting schedule are ready; on shoot day, everyone knows who does what.

After the shoot comes editing, color grading, sound mixing, music licensing, graphics and subtitles. From the same footage we cut 16:9 versions for TV or cinema, 9:16 for Reels and TikTok and 1:1 for in-feed ads; videos are delivered ready for your ad campaigns and social media plan.

Barcelona, Madrid, Valencia, Málaga or any other city in Spain, it doesn't matter; wherever the shoot is, the crew is assembled there. From restaurants and hotels to real estate, clinics and e-commerce, from trade shows and events to music video shoots for artists coming from Türkiye, we build a story that fits the industry.

Posts where I explain the process in detail: commercial production in Spain, corporate videos, music video shoots in Spain and video editing.

From Google Business Profile to AI Projects

I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.

Google Business Profile and SEO
Visibility on Maps, review management, local search and technical SEO.
Website
More than 20 live websites, including the official sites of Murat Boz, Ebru Gündeş and Emre Altuğ.
Software and SaaS
Platforms with memberships, payments and admin panels, such as dinle.link, Ketsy and RADIOS.
AI Projects
From the Ford Otosan × İlhan Şeşen AI-powered campaign to today's assistants and automations.
Ad Management
Planning, setting up and measuring ads on Google, Meta, TikTok and Spotify.
Social Media and Content
Content calendars, production and community management for artists and brands.
YouTube and Content ID
A direct MCN deal with YouTube and more than 50 sub-channels for Avşar Film.
Music Distribution
Distribution to digital platforms through Digitalent Inc. (Digital Marketing Manager) on Universal Music infrastructure.
Broadcast Technology
Koton's in-store radio system and the RADIOS platform for radio stations.
Digital Transformation
Process and software consulting work, such as the Mercedes-Benz branch integration.

Websites, AI, Ads and Content in Any Language

Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.

TürkçeEspañolEnglishCatalàDeutschFrançaisالعربيةРусскийand more
Website
Corporate site, campaign page or e-commerce; a separate version for each language, set up properly for Google in that language.
AI Projects
Assistants that answer customers, automations that speed up workflows and AI-powered content production systems.
Ad Planning
Campaign plans, copy and visuals for Google, Meta, TikTok and Spotify, tailored to the audience's language and country.
Content Production
Social media, blog, video scripts and subtitles. Reviewed by a native speaker before publishing.

Artists and Brands I've Worked With

Ford Otosan × İlhan Şeşen

The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.

Mercedes-Benz

Branch integration and Adobe software adoption consulting.

Koton

Türkiye's first in-store closed-circuit radio and live broadcast system.

Avşar Film

Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.

Model Sanayi Merkezi

360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.

Medyapım

Distribution of TV series and film soundtracks to digital platforms.

AlpetDamat TweenHedefe PsikolojiİNNO İnşaatKadoilKadooğlu HoldingNet İnşaatNadir MetalNur YerlitaşAT YapımBros FilmDNZ FilmShow RadyoJoyTürkSüper FMMetro FM

The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.

How We Work

01

Content plan

We decide where the video will be published and what it will say to whom.

02

Script and shot list

What to shoot is written down in advance, so no time is lost on the day.

03

Shoot

Wherever the shoot is, the local crew is assembled there: Barcelona, Madrid or any other city in Spain.

04

Editing and subtitles

A separate edit for each platform, subtitles in any language and a thumbnail are prepared.

05

Publishing and measurement

The video is published, and the next content is planned based on view and engagement data.

Common Questions

Do you bring equipment for the shoot?

I build the local crew for each project; camera, lighting and sound equipment come with the crew. Wherever in Spain the shoot takes place, the crew is assembled there, and I keep editing and delivery in-house.

Do you need a permit to shoot a commercial in Spain?

Professional shoots in public spaces usually require a permit from the city council or the city's film office; drone shots are also subject to aviation rules. I build the permit process into the shooting plan, and we confirm the details with local authorities for each project.

Do you offer video editing only?

Yes. I handle the editing, color and sound work, subtitles and platform versions for footage shot by you or another crew.

Do you organize music video shoots in Spain for artists coming from Türkiye?

Yes. The artist and a small team travel; the location, permits and local crew are ready here. The music video is planned together with its release plan.

Can video shot on a phone be used?

Yes. For social media, phone footage with the right lighting and sound is often enough. The real difference comes from the editing and the first few seconds.

Can we use the videos in ads too?

Yes. The videos are cut separately for ad formats and can be used in ad campaigns.

Which brands and artists have you worked with?

I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.

Other Services in Spain

Let's talk about video for your business

Let's talk about what you want to say and where you'll publish it, and put together a content plan.