The biggest advantage of advertising in Spain is how precise the targeting can be. You can show an ad only to people in Barcelona, only in certain Madrid neighborhoods, or only to people living in Spain who speak Turkish. Set up properly, even a small budget reaches the right people. Set up badly, the budget is spent on an audience that has nothing to do with your business.
I set up and manage ads on Google, Meta (Instagram and Facebook), TikTok and Spotify. In Türkiye, I've managed campaigns for brands and artists with Gizli Medya for years; I also have specific experience with Turkish-language Spotify campaigns, which I describe on my Spotify advertising page. I do the same work for Spain-targeted campaigns.
Ad tracking in Europe works differently than in Türkiye. Until users consent to cookies, tracking tags don't fully work; if Google's consent mode and Meta's conversion tracking aren't set up accordingly, reports look incomplete and the ad system learns the wrong things. I set up the tracking infrastructure before the campaign, because ads you can't measure can't be optimized.
Reports show spend, clicks and conversions clearly. The ad budget is paid directly from your own ad account; accounts are opened in your name and access always stays with you. For my general advertising service, see the ad management page.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
We talk about what you expect from the ads: calls, WhatsApp messages, bookings, sales or awareness.
Ad accounts are opened in your name, tracking tags and cookie consent are set up and conversions are defined.
City, language and audience targeting is set, and ad visuals, videos and copy are prepared.
The campaign goes live, and from the first days budget and targeting are adjusted based on results.
Regular reports show what worked, and the next period's plan is built on that.
Yes. With Meta ads, setting the location to Spain or specific cities and the language to Turkish narrows the audience considerably. On Google, we can target users in Spain who search in Turkish.
The platforms' own minimums are low, but the budget needed for meaningful results depends on your goal and sector. In the intro call, I suggest a realistic starting budget based on your goal.
Yours. You own the account and I access it as an administrator. If we stop working together, the account, data and audiences stay with you.
It does. The behavior of users who don't consent can't be fully measured. That's why we set up tracking with consent mode, so ad systems can model the missing data and reports get closer to reality.
I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.
Let's discuss your goal and budget and decide together where it's best to start.