If you're looking for an advertising agency in Barcelona, you probably want a team that spends your budget on the right audience, in the right language and in a measurable way. I've been doing this in Türkiye with Gizli Medya since 2009, I'm one of the co-founders of the Florida-based digital brand agency Digitalent Inc., and today I live in Spain and work with both Turkish and international businesses. I plan, set up and track Google, Meta, YouTube, TikTok and Spotify ads all in one place.
From an advertising point of view, Barcelona doesn't behave like a single city. In the same neighborhood you'll find a local family that speaks Catalan, a student who speaks Spanish, a tourist searching in English and a community member who consumes content in Turkish. If you don't split your campaign along these layers, part of your budget goes to people who have nothing to do with your product.
This page focuses on advertising. For brand identity, positioning and reputation, see the digital branding agency in Barcelona page, and for how I work across Spain, see the digital marketing in Spain page.
Who do I work with? Restaurants, cafés, hair and beauty salons, clinics, real estate offices, language schools, event organizers and online brands in Barcelona. Some are Turkish-owned businesses, others are local or international companies. What they have in common is that they want to see where their ad budget goes. In our first meeting I review your current accounts and tell you plainly what's working and what's being wasted.
I start an ad campaign with the customer, not the platform. In Barcelona, a restaurant, a clinic, a real estate office and an ecommerce brand get completely different results from the same budget, because their customers search in different places, in different languages and with different intent.
The first step is to break down who your customer is. Local customers who speak Catalan, the broad Spanish-speaking audience, tourists and foreign workers searching in English, and the Turkish-speaking community. I prepare a separate ad group and separate copy for each. I don't leave Catalan copy to machine translation; local readers notice the difference right away.
I don't recommend all five platforms to every business. If you're starting with a small budget, one search channel and one social channel are usually enough, and we expand based on results.
In Spain you can't run measurement tools without cookie consent. So I first make sure consent management is set up correctly on your site, then I connect conversion tracking. If your site falls short here, we can fix it together through web design in Barcelona.
More often than not, it's the creative, not the targeting, that decides whether an ad succeeds. If you need video, I also organize ad video shoots in Spain with local crews. I use AI tools in a controlled way for visual variations; I cover this on the AI advertising in Spain page.
Ad accounts, pixels and analytics tools are opened in your name, and I'm added as a manager. When our work ends, your data and history stay with you.
I've worked on the digital strategy of artists such as Murat Boz, Ebru Gündeş and Emre Altuğ, and on digital work for brands such as Mercedes-Benz, Koton and Alpet. I apply the same discipline to your business in Barcelona: clear goals, the right audience, regular reports.
The first month is a learning period. Account setup, measurement checks, audience and language segmentation and launching the first creative set all happen during this time. Results can fluctuate in the first few weeks; rather than making early calls and shutting the campaign down, I prefer to wait until there's enough data, then cut what's underperforming. At the end of the month I give you a short report on what worked and how the budget should be split for month two.
To get started, just send me a short note through the contact page about your business, your goal and any ad accounts you already have. I'll get back to you within a few days and come to our first meeting with concrete suggestions.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
We talk about what you expect from the ads: calls, WhatsApp messages, bookings, sales or awareness.
Ad accounts are opened in your name, tracking tags and cookie consent are set up and conversions are defined.
City, language and audience targeting is set, and ad visuals, videos and copy are prepared.
The campaign goes live, and from the first days budget and targeting are adjusted based on results.
Regular reports show what worked, and the next period's plan is built on that.
I don't set a fixed minimum, but the ad budget needs to be big enough to measure results. In our first meeting I'll suggest a realistic starting budget based on your goal.
Catalan, Spanish, English and Turkish, depending on your audience. Most businesses need at least two languages.
The accounts are opened in your name and I'm added as an authorized manager. When our work ends, the account and its data stay with you.
No. I build campaigns targeting the Turkish community, and also campaigns aimed at local Spanish and international audiences.
Yes. I organize shoots in Spain with local crews and also handle editing and vertical versions.
No, no honest agency can guarantee ad results. What I guarantee is transparent reporting, accounts that belong to you and decisions based on data.
Let's discuss your goal and budget and decide together where it's best to start.