Serdar Sağlam

YouTube Channel Management

YouTube isn't just a place to upload videos; it's a platform with its own rules, its own copyright system and its own revenue mechanics. Growing a channel with regular content is the visible part of the job. The invisible part is copyright, and that's where the real money is lost.

I handle channel setup, content planning, publishing schedules, Content ID, copyright protection and channel revenue management. Content ID is the system that detects your content in other people's videos and routes the revenue to you; if it isn't set up properly, the content you produce makes money on someone else's channel.

With Gizli Medya, we ran Avşar Film's YouTube operation. Avşar Film became the first film production company in Türkiye to sign a direct MCN agreement with YouTube, and more than 50 sub-channels grew within this structure.

I also create content about entrepreneurship and digital business on my own channel; you can see what's published in the vlog section. In other words, I don't just manage channels from the outside; I put it into practice on my own channel too.

What I Do

MCN Structure
Multi-channel setup, sub-channel management and centralized control, for large catalogs.
Content ID
Detecting your content across the platform and managing the claim process.
Copyright Protection
Tracking unauthorized use, claims and dispute processes; protecting your catalog.
Channel Strategy
Channel structure, content categories, publishing schedule and the viewer journey.
Content Plan
We decide what gets published and when. On YouTube, consistency matters more than any single video.
Revenue Optimization
Breaking down revenue streams, and finding and tracking underreported ones.

How We Work

01

Channel and catalog review

The existing channel, uploaded content and copyright status are reviewed. For anyone with a catalog, the first step is to see what isn't protected.

02

Structure setup

The channel structure, categories and, if needed, a multi-channel setup are put in place. Permissions and access are defined from the start.

03

Content ID and copyright

Content ID is set up, and claim and dispute processes are defined. Unauthorized uses are put under monitoring.

04

Content schedule

A publishing calendar is set up, the approach to titles and thumbnails is defined and content categories are established.

05

Revenue tracking

Revenue streams are broken down and tracked regularly. Underreported streams are checked separately.

Work I've Done in This Area

Avşar Film

The first film production company in Türkiye to sign a direct MCN agreement with YouTube; 50+ sub-channels

Medyapım

Digital structure for a production company

All published projects are on the references page.

About YouTube Channel Management

What is Content ID, and can every channel get it?

Content ID is the system that automatically detects content you own across YouTube and lets you earn revenue from those uses. It isn't open to every channel; it requires a certain catalog size and proof of rights ownership. We assess whether your channel qualifies during the review.

What is an MCN agreement for?

An MCN structure lets you manage multiple channels under one umbrella and build a direct relationship with the platform. It's usually unnecessary for single-channel setups; it makes sense for production companies and organizations with multi-channel catalogs.

Some of my videos have copyright claims. What can I do?

First, you need to look at where the claim comes from and whether it's valid. Some claims are legitimate and get resolved through an agreement; others are false matches and get lifted through a dispute. They're two different processes and aren't handled the same way.

Is channel management just uploading videos?

No, uploading is the smallest part of the job. The real work is channel structure, copyright, revenue tracking and content scheduling. If all you need is upload support, I'll be honest with you: you don't need me.

Can you set up my own channel from scratch?

Yes. I handle setup from scratch, including channel structure, categories, publishing schedule and the initial content plan. With brand-new channels, we talk about expectations up front; YouTube is not a short-term channel.

More on the Technology Side

For music services, see the music strategist page.

Let's Talk About Your Channel

Let's assess the state of your channel and catalog together.