Blog
Field notes on music distribution, Spotify and digital marketing.
Digital Marketing for Turkish Businesses in Barcelona
Digital marketing for Turkish businesses in Barcelona: when you need Catalan, tourist center vs. neighborhood, seasonality, Google Maps and WhatsApp.
Digital Marketing Agency, Freelancer or In-House Team?
What to look for in a digital marketing agency? Agency vs. freelancer vs. in-house team, pricing models, questions to ask and red flags.
What Does a Digital Marketing Manager Do? Duties, Skills and KPIs
What does a digital marketing manager do? Strategy, budget, SEO, Google Ads, Meta and YouTube, skills, KPIs and whether your company needs one.
Starting an Online Store in Spain: Platform, Payments, Tax and Shipping
Starting an online store in Spain: choosing a platform, Bizum and card payments, IVA and OSS, shipping, the 14-day withdrawal right and required legal pages.
Finding customers with Google Ads in Spain: from setup to your first campaign
How to set up a Google Ads account in Spain: EUR billing, Spanish and Catalan targeting, location settings, budget and conversion tracking, step by step.
How to set up and verify a Google Business Profile in Spain
Google Business Profile in Spain step by step: Spanish categories, address or service area, verification methods, reviews and reasons for suspension.
How to Run Instagram and TikTok Ads in Spain
Instagram and TikTok ads in Spain: targeting the diaspora, locals and tourists, Spanish creatives, lead form and WhatsApp ads, pixel and budget.
Shooting a Music Video in Spain: A Step-by-Step Plan for Turkish Artists
Shooting a music video in Spain and Barcelona: choosing locations, local crew, film permits, budget items, vertical versions and the release plan.
How to Make a Corporate Video and Brand Film in Spain
Corporate videos and brand films in Spain: video types, message planning, Spanish and Catalan versions, where to use them and common mistakes.
Commercial Production in Spain: From Brief to Delivery, Step by Step
How to plan a commercial shoot in Spain: brief, script, storyboard, budget items, local crew, film permits, drone rules and delivery.
SEO in Spain: How to Build Spanish, Catalan and Turkish Pages
How to do SEO in Spain: es-ES keyword research, Catalan pages, hreflang, Google Business Profile and Turkish content for the diaspora.
Digital marketing for Turkish restaurants and döner shops in Spain
Google Maps, multilingual menus, Glovo and Uber Eats, Instagram, TikTok and WhatsApp orders for döner, kebab shops, bakeries and Turkish grocers in Spain.
Video Editing Services: What Happens in Post-Production
How video editing works: color, sound, music, subtitles, 16:9, 9:16 and 1:1 versions, sending footage, revisions and delivery formats.
Legal requirements for websites in Spain: aviso legal, privacy and cookies
What does a business website in Spain need for aviso legal, privacy policy, AEPD cookie rules, the 14-day withdrawal right and accessibility?
Digital Marketing for Turkish Businesses in Madrid
Digital marketing for Turkish businesses in Madrid: Spanish content, B2B and corporate clients, how Google Ads costs work, neighborhoods and trade fairs.
How Much Does Music Distribution Cost? Pricing Models and Costs for Labels
How much does music distribution cost? I break down subscriptions, one-time fees, revenue share, label deals, hidden costs and what record labels need.
How to Promote a Song: Every Channel Before and After Release
How to promote a song: a 4-week pre-release plan, TikTok and Reels, YouTube, radio, press, ads, budget and measurement, explained step by step.
Spotify Playlist Promotion: How to Get on Playlists, and Do You Need to Pay?
There's no official product called a Spotify playlist ad. How to get on editorial, algorithmic and curator playlists, and why paid placement is risky.
Digital marketing for companies exporting from Türkiye to Spain
For Turkish companies exporting to Spain: a Spanish site and hreflang, LinkedIn B2B, Google Ads, Amazon.es, trade fairs and steps to find distributors.
Spotify Is Adding AI Labels to Songs: What Are AI Credits?
Spotify is adding AI disclosures to song credits. What the label shows, where it appears, who declares it and how it affects artists, explained from a distributor's point of view with the official source.
In Music, Consistency Wins, Not Quality
Why isn't a great song enough on its own? I explain the signals the algorithm looks at, the editorial playlist system, release strategy and how often you should put out music.
Can You Make Money from AI Music? A Distributor's Answer
Can AI music be released on Spotify, who owns the rights, do you have to disclose it, and can your account be shut down? I cover distribution, detection and revenue for AI music from a distributor's point of view.
Making Money from Music: How Do Artists Actually Earn?
Streaming royalties, publishing and neighboring rights, YouTube, sync and live income. I break down the real revenue streams in music and where money gets left on the table.
How to Upload a Song to Spotify: Is There a Free Way?
You can't upload a song directly to Spotify. What a distributor does, how the process works, what it costs and how long it takes to go live, step by step.
What Is Digital Music Distribution? What Do Music Distributors Do?
What does a distributor actually do, what is an ISRC, how is it different from a record label, and which fee model suits you? 7 criteria for choosing a distributor.
Spotify Ads Guide: How to Advertise on Spotify and What It Costs
4 ad formats, real CPM and CTR figures, minimum budget, asset checklist and campaign process. The complete picture of Spotify advertising, based on real account data from 36 campaigns.
How to Grow Monthly Listeners on Spotify: Real, Lasting Methods
Why bots and fake listeners will sink you, and how to build a real, lasting audience. No shortcuts for sale, just 22 years of experience.
How to Promote a Song on Spotify: Step by Step with Spotify's Own Tools
To promote your song on Spotify, I walk through pitching, Release Radar, Canvas, Countdown Pages, Marquee, Showcase, Discovery Mode and ads, step by step.
What Is Music Marketing? Components, Planning and Measurement for Artists
What is music marketing and what does it cover? Identity, release plan, content, playlists, PR, ads, fan relationships and data, in a 90-day plan.
How to Choose a Music Distribution Company: 6 Criteria for the Right Choice
Be a catalog number at a big company, or work with a consultant who makes time for your project? From inside the industry, the 6 criteria to look at when choosing the right distributor.
Why Is No One Listening to My Song? 7 Reasons and Fixes
You released your song but no one is listening? The problem usually isn't the song. From inside the industry, the 7 real reasons songs go unheard and how to fix them.
What Is Music Consulting and Why Do You Need It? Talent Alone Isn't Enough
What does music consulting do, why does every artist need it, and how do you choose the right consultant? Insights from 22 years inside the industry.
Spotify Verified Artist Badge: What It Is and How to Get It
Spotify’s verification badge adds a mark of trust to your profile. What the badge does, who can get it and what you need to do as an artist.
Spotify's New Approval System for Artists
With Spotify's new beta feature, you can block songs wrongly uploaded to your profile and approve every new release before it goes live.
If You Don't Budget for Your Music, No One Hears It
Why artists who don't set aside a digital marketing budget stay invisible.
Thousands of Songs Are Released Every Week in Türkiye. Who Will Hear Yours?
With thousands of new songs every week, you need a strategy to get noticed.
Spotify Ads: The Shortest Path to the Right Ears
Why Spotify's ad platform is indispensable for artists.
Artists Who Don't Use Spotify for Artists Are Blind to Their Own Data
How to use the Spotify for Artists dashboard strategically, and why it's vital.
Why Is It So Hard to Get on Spotify Playlists?
How playlists work, the editorial process and the obstacles artists face.
A Good Song Isn't Enough to Catch Playlist Editors' Attention
What editors look for and why the pitch process matters.
If You're Not Planning Your Release 3 Weeks Ahead, You're Late
The critical role of release planning in distribution and marketing strategy.
Lyrics Not Showing on Instagram? Why It Happens and How to Fix It
If your lyrics aren't showing on Instagram, the cause is usually Musixmatch. Verify your profile, add and sync lyrics, match the length: step-by-step fix.
Can a Song Work Without a Video? Music First, Video Later
An industry perspective on the right timing for investing in a music video.
The 30-Second Rule: Streams, Views and Revenue
What the 30-second threshold means for a play to count as revenue on platforms.
AI in Music Production: Tool or Threat?
AI belongs in production, but not all music should be made with AI.