Brand management means managing how a brand is perceived instead of leaving it to chance. Today, most of that perception forms online: in search results, on social media, in reviews and on the website. That's why brand management and digital brand management are now two names for the same job.
Digital brand management isn't just running social media accounts. It's managing how the brand speaks online, what it says and when, and whether it leaves the same impression at every touchpoint. There's always someone who can post on the accounts; the hard part is making those posts hang together.
For 17 years, through Gizli Medya, which I founded in 2009, I've handled digital brand management for brands and production companies. Social media structure, content planning, brand voice and campaign calendar are all run from one place. What fragmented teams lose most is consistency, which is why I don't split these four areas apart.
I've had long-term collaborations with production companies such as Avşar Film and Medyapım, and brands such as Model Sanayi Merkezi. I've also worked on projects for Ford Otosan, Koton and Mercedes-Benz. The long-term part isn't a coincidence: brand management isn't campaign work, it's an ongoing job.
I live in Barcelona. Alongside brands in Türkiye and the USA, I also work with Turkish businesses in Spain as a Turkish digital brand agency in Spain.
You'll find all the brands and projects I've worked with on my references page.
We review the current accounts, past posts, competitors and the impression the brand leaves today. More often than not, the problem isn't too little content, it's a lack of direction.
Tone, word choice, visual framework and boundaries are put in writing. Without that document, consistency depends on whoever is doing the work.
A monthly content plan and campaign calendar are drawn up. What goes out when is known in advance, so nobody scrambles for content on the day.
Content is produced and published on the planned schedule, and the community side is managed.
We measure what each piece of content did and update the plan accordingly. If the plan never changes, nobody is really measuring.
Brand collaboration project
Brand project
Brand project
Long-term digital brand management
Digital setup and YouTube management
Digital brand management
Production company projects
All published projects are on the references page.
You can, but I recommend establishing the brand voice first. Managing posts without a defined brand voice produces content in the short term and inconsistency in the long term.
Platform choice depends on the brand. Not every brand needs to be on every platform; being good where your audience is beats being mediocre everywhere.
Yes, visual and copy production is part of the scope. Work that needs a separate team, like video production, is planned separately on a project basis.
Measurement depends on the brand's goal. Follower count alone isn't a goal; engagement quality, website traffic and conversions are read together. My reports say what worked, not just what was done.
Brand management is an ongoing job, so I don't recommend short engagements. One-off campaign work is possible, but it's treated as campaign work, not brand management.
For music services, see the music strategist page.
Let's assess together where your brand stands online.