Taking a brand to another country is more than translating the logo and the website. A message that lands well in Türkiye may mean nothing in Spain; on the other hand, a Turkish business that opens in Spain may need to speak to the Turkish community and Spanish customers at the same time. Digital brand management starts with striking that balance.
Through Gizli Medya, which I founded in 2009, I've worked on digital projects for brands such as Ford Otosan, Mercedes-Benz, Koton and Model Sanayi Merkezi, and run digital brand management for artists such as Murat Boz, Ebru Gündeş and Emre Altuğ. Today I live in Barcelona, and I do the same work for Turkish businesses in Spain and brands expanding into Spain.
In Spain, a brand's first digital touchpoint is often its Google Maps listing and the reviews there. Then comes the Instagram profile, then the website. If what's said in these three places doesn't match, customers won't trust you. My job as a brand agency is to make sure the brand says the same thing, in the right language, at every touchpoint.
Legal registration of the brand, meaning filing with the OEPM in Spain or the EUIPO across the European Union, is a job for a trademark attorney. I handle the digital side: name and domain checks, social media handles, the digital use of the visual identity and the brand's online reputation.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
We talk about where the brand stands today, who it sells to and what it's aiming for in Spain.
I look at how competitors in your city are positioned, what language they use and what customers write about them.
The brand's core message and its tone of voice in three languages are put in writing. All later content builds on this.
Domain, Google Business Profile, social media accounts and website are set up, or fixed, with the same identity.
Reviews, profiles and content are monitored regularly. Brand management isn't a one-time job.
It depends on the sector and the audience. For a restaurant or product brand, Turkish food and culture can be a strong differentiator; for consulting or technology, trust and expertise are what really matter. We make this call after reading the market.
No. Filing with the OEPM in Spain, or with the EUIPO across the European Union, is a job for a trademark attorney. Before filing, I check whether the name is available online; after registration, I run the brand's digital management.
Every review, positive or negative, gets a timely reply in the brand's voice. We never buy or commission fake reviews; that breaks Google's rules and damages the brand when it's discovered. We set up the right ways to ask happy customers for reviews.
Usually not. First we look at how your current identity is perceived in Spain. If changes are needed, they're usually in how it's used, not in the logo itself.
I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.
Let's talk about where your brand stands today and your goals in Spain.