In digital advertising, spending money is easy; investing it is hard. The difference comes down to one question: can you say where your budget went and what it brought back? For most businesses, the answer is silence.
I set up and manage Google Ads, Meta (Facebook and Instagram), TikTok and Spotify ad campaigns for brands. Targeting, budget allocation, conversion tracking and reporting are driven by data; I don't work on guesswork.
Through my US company, Digitalent Inc. (Digital Marketing Manager), I hold official Spotify Ads and Amazon Ads partnerships. This is decisive especially for Spotify ads, which can't be bought directly from Türkiye: campaigns run through an official channel and results are read from real account data.
When ads don't work, the problem is usually not the platform but the setup: no defined audience, copy written once and left untouched for months, conversion tracking never set up. Raising the budget before fixing these only speeds up the losses.
We clarify what the ads need to achieve. I don't launch a campaign before defining what will be measured; an unmeasured campaign is the one that eventually gets shut down with "it didn't work."
We define the target audience and decide which platforms to appear on, and with what budget. Not every brand needs to advertise on every platform.
The campaign structure is built and ad copy and visuals are prepared. We never start with a single version; we start with variations to compare.
The campaign goes live, and audience, budget and creative are adjusted as data comes in. A campaign that's set up and left alone just slowly burns through its budget.
What each line item brings in is reported regularly. Reports don't talk about click counts, but about what each click cost and what it returned.
Budget depends on the platform, industry and goal. The right question isn't "what's the minimum?" but "is this budget enough to produce a meaningful result?" Campaigns launched on a tiny budget end before they generate any data, leaving nothing to learn from. We discuss this openly in the initial call.
No. Ad spend goes directly to the platform, and the account is set up in your name. What I charge for is campaign setup and management. Ownership of the account and its data always stays with you.
Spotify's self-serve ad platform doesn't support Türkiye. I run campaigns in Turkish through my US company, Digitalent Inc. (Digital Marketing Manager), under an official partnership. I explain the details on the Spotify advertising page.
It depends on the platform and the goal. Search ads send signals faster; brand awareness campaigns take longer. I don't make decisions on the first few days of data, because intervening too early disrupts the campaign's learning.
Yes. Reviewing the existing account before launching anything new often pays off more: poor targeting, missing conversion tracking and wasted budget lines usually show up at first glance.
For music services, see the music strategist page.
Let's review your current campaigns or a new setup together.