The number of Turks starting businesses in Spain grows every year. Restaurants, real estate, consulting, tourism and e-commerce businesses are opening in Barcelona, Madrid, Valencia and Málaga. On the other hand, there are brands in Türkiye that want to enter the Spanish market. Both groups share the same problem: finding someone to handle their digital marketing who speaks Turkish and knows the digital market in Spain.
I've managed brands' digital presence with Gizli Medya since 2009, and in 2023 I became one of the co-founders of Digitalent Inc. (Digital Marketing Manager) in the USA. Today I live and work in Barcelona. Everything I do in Türkiye, from brand management, social media and content management and web design to AI projects, ad planning and YouTube channel management, I also do in Spain. I produce websites, AI projects, ad plans and content in any language.
Digital marketing in Spain doesn't work exactly like it does in Türkiye. Much of the communication with customers flows through WhatsApp. In Catalonia, Catalan is an official language alongside Spanish. European rules apply to cookie consent and personal data, and ad measurement has to be set up accordingly. In August, the country's pace drops noticeably, as I explained in one of my vlogs. If your campaign calendar doesn't account for these realities, your budget goes to waste.
My own projects in Spain are the real-world side of this work: the Spain travel guide tatil.es, the Barcelona-based online radio station İspanya Türk Radyo, and my YouTube channel, where I talk about life in Spain. Below you'll find each of the services I offer in Spain.
I'm not someone who only builds websites or only runs ads. For 22 years I've delivered work across every area a brand needs online, in Türkiye, the USA and Spain. That means you don't have to split the work among different agencies.
Whatever language your audience speaks, I deliver the work in that language. We work together in Turkish; the website, AI project, ad plan and content come out in Spanish, English, Catalan or any other language you need.
The AI-powered “Bir Başka Şiir” campaign, MIXX Awards 2017.
Branch integration and Adobe software adoption consulting.
Türkiye's first in-store closed-circuit radio and live broadcast system.
Full digital brand management, a YouTube MCN deal and more than 50 sub-channels.
360° marketing for Nadir Metal, İNNO İnşaat and Net İnşaat over 3 years.
Distribution of TV series and film soundtracks to digital platforms.
The full list of web projects, production companies, radio stations and more than 20 artists is on the references page.
We talk about your business, your audience and your current digital assets. Is the target the Turkish community, Spanish customers or both? Everything takes shape around the answer to that question.
I look at what competitors in your city and sector are doing on Google, social media and ads. That's usually where the gap shows up.
We put in writing which channel works in which language and on what schedule. Spain's holiday calendar is built into the plan.
The website, social media accounts, ad accounts, tracking and cookie consent are set up. Only then do we go live.
We see what works with data. Channels that don't perform get shut down, and budget shifts to the ones that do.
Spain travel guide
İspanya Türk Radyo, a Barcelona-based 24/7 online station
A video series on life, entrepreneurship and digital business in Spain
All published projects are on the references page.
I live in Barcelona, but since most of the work happens online, I can work with businesses in any city in Spain. When an in-person meeting is needed, we can meet in Barcelona and the surrounding area.
No. I work with Turkish businesses in Spain, brands from Türkiye entering the Spanish market, and Spanish brands that want to reach the Turkish community. What they have in common is needing someone who understands both markets.
We work together in Turkish. The website, AI project, ad plan and content can be produced in any language: Turkish, Spanish, English, Catalan and whatever other languages your audience speaks. For copy published in Spanish, a native-speaker review is a separate step in the process.
Yes. You can start with just a website, just ad management or just social media. When several channels run together, measurement sits in one place, so results are easier to read.
It depends on the scope. In an intro call we clarify the need, and I prepare a written proposal. The ad budget is separate from the service fee and is paid directly to the ad platform.
I've run the digital strategy, music distribution and official websites for Murat Boz, Ebru Gündeş and Emre Altuğ. On the brand side, I've worked on the Ford Otosan × İlhan Şeşen AI-powered campaign (MIXX Awards 2017) and with Mercedes-Benz, Koton, Avşar Film, Medyapım, Model Sanayi Merkezi, Alpet, Kadoil, Kadooğlu Holding and Damat Tween. The full list is on the references page.
In a short intro call, let's work out together where it makes sense to start.