Serdar Sağlam

Web Design & Development

A website is the only digital property a brand truly owns. A social media account can be shut down, a platform can change its rules, an ad budget runs out. Your site belongs to you and keeps working for as long as it's up. That's why I treat a site as infrastructure, not as a "shop window".

Technically, building a site is easy today; pick a template and add your content. The hard part comes after: how fast does the site load on mobile, can search engines read the page correctly, does the server stay up under load, what happens when the certificate expires, is there a way back if data is lost one day? Template sellers don't care about any of these questions, because that's not their business.

I design, build and launch corporate sites, artist sites and campaign pages. Fast-loading, mobile-friendly sites built the right way for search engines. I also set up the infrastructure, including domain, hosting, SSL, security and backups; I don't just hand over the site and disappear.

The official sites of Murat Boz, Ebru Gündeş and Emre Altuğ are among these projects. You can see all my live projects on my references page.

What I Do

Corporate Site
Corporate sites that tell your company's story, present your services in the right order and have a contact form that actually works.
Artist Site
Discography, videos, tour dates and press materials; a site where everything about the artist lives on their own turf.
Campaign Page
A landing page built for a single goal. The page where ad traffic lands and conversions are measured.
SEO-Friendly Structure
Heading hierarchy, meta tags, structured data and a sitemap, so Google reads the page correctly.
Speed and Mobile
Image optimization, a caching strategy and mobile-first design. The site is as fast on a phone as it is on desktop.
Hosting and Security
Domain, server setup, SSL certificate, firewall and automatic backups; the infrastructure side is included too.

How We Work

01

Scoping call

We talk about what the site needs to do. How many pages, what content, which languages, what kind of contact flow. I don't start designing until the scope is clear.

02

Structure and design

The page structure and content hierarchy are mapped out, then the design is built on top. No code gets written until the design is approved.

03

Development

The site is coded. Mobile, tablet and desktop are each tested separately; speed and accessibility checks happen during development.

04

Infrastructure and launch

The domain and server are set up, the SSL certificate is issued, and security settings and automatic backups are configured. Then the site goes live.

05

Search engine setup

Google Search Console and Analytics are connected, the sitemap is submitted and indexing is monitored. The job isn't done just because the site is live.

Work I've Done in This Area

muratboz.com

Murat Boz official website

ebrugundes.com.tr

Ebru Gündeş official website

emrealtug.net

Emre Altuğ official website

uygarkoyuncu.com

Uygar Koyuncu official website

pinarkoyuncu.com

Pınar Koyuncu official website

gizlimedya.com.tr

Gizli Medya digital brand agency

digitalentflorida.com

Digitalent Inc. (Digital Marketing Manager), digital brand agency, Florida

tatil.es

Spain travel guide

miamiturk.com

Miami Turk FM, Florida's Turkish radio station

ispanyaturkradyo.com

İspanya Türk Radyo, streaming online 24/7

All published projects are on the references page.

About Web Design & Development

How long does it take to build a website?

It depends on the number of pages and whether the content is ready. A one-page campaign site and a multilingual corporate site are not the same job. We set the timeline together in the scoping call; if your content is ready, the timeline gets noticeably shorter.

Do you use ready-made templates?

No. Every site is built specifically for the project. Template systems get you started fast, but later you hit a wall on speed, SEO and customization. If you need content management, I set it up separately to fit the project.

What happens after the site is delivered?

The domain, hosting, SSL and backups are set up in your name; I can keep managing them or hand them over to you, whichever you prefer. If you later need content updates or new pages, we can keep working together.

Can you redesign my existing site?

Yes. Starting from scratch isn't always the right answer. I look at which parts of your current site work and which pages get search traffic, then plan the redesign around that; the URLs of working pages are preserved, so no traffic is lost.

Is search engine optimization included?

Technical SEO is included: heading structure, meta tags, structured data, sitemap, speed and mobile-friendliness. Content creation and ongoing SEO work are a separate job, and we can discuss them separately.

More on the Technology Side

For music services, see the music strategist page.

Let's Talk About Your Site

Tell me briefly about your project, and we'll work out the scope and timeline together.