Serdar Sağlam

Spotify Advertising Agency

An artist in Türkiye can't advertise on Spotify directly. I'm one of the few consultants who run this channel in Turkish through my own company, Digitalent Inc. (Digital Marketing Manager, USA); I put your song in front of the right listeners with Spotify Ads.

I explain step by step how to advertise on Spotify and what it costs in my Spotify advertising guide. This page is for those who want me to manage the campaign.

Spotify advertising (Spotify Ads) is one of the most direct ways to get your song to the right audience among Spotify's millions of users. With audio and visual ad formats, it appears right in front of the listeners you're targeting, helping you win new listeners and raise your song's profile.

For a new release, I pair Spotify Ads, which reaches a broad audience, with Spotify Marquee, which turns people already interested in you into lasting listeners. I cover key details, such as Marquee's inability to target Türkiye and its eligibility requirements, on the Spotify Marquee page.

Another layer is Spotify Discovery Mode, which provides algorithmic visibility; it works in more than 90 markets, including Türkiye, but its cost comes out of your royalties as a commission. I explain how it works on the Spotify Discovery Mode page.

Important: Spotify's ad platform isn't directly available in Türkiye. I run these ads through my US company, Digitalent Inc. (Digital Marketing Manager), with Turkish-language content targeting listeners in Türkiye. In other words, I open up this channel for you, even though it can't be accessed from Türkiye. An artist in Türkiye who wants to advertise on Spotify has very few places to turn; I'm one of them.

What's Involved in a Spotify Ad Campaign?

I manage the entire process, from campaign setup to optimization.

Audience & Strategy
Defining the right listener audience for the song's genre and goal, and building the campaign strategy.
Ad Setup
Producing audio and visual Spotify ad formats with Turkish-language content and setting up the campaign.
Optimization & Reporting
Tracking campaign performance, using the budget efficiently and reporting results transparently.

About Spotify Advertising

Can you run Spotify ads from Türkiye?

Spotify's ad platform (Spotify Ads) isn't directly available in Türkiye. I run these ads through my US company, Digitalent Inc. (Digital Marketing Manager), with Turkish-language content targeting listeners in Türkiye.

What does Spotify advertising do?

Spotify advertising puts your song in front of the right listeners and helps you reach new ones. With audio and visual ad formats, it reaches your target audience and boosts your song's awareness and streaming potential.

What else do you offer besides Spotify advertising?

Spotify advertising is part of a broader digital marketing and distribution strategy. I also offer music distribution through Universal Music, Meta/TikTok/YouTube ads, playlist pitching and music consulting.

What budget do I need for Spotify advertising?

The budget depends on your goals, campaign length and target audience. To build the right campaign structure together, the process starts with a free initial call. For minimum budgets, reach costs by format and the campaign process, see the Spotify Ads guide.

Let's Get Your Song to the Right Ears

Let's shape your Spotify advertising strategy together in a free initial call.