Serdar Sağlam
Home / Music Strategist

I get your music to the right ears

I've been in the music industry for 22 years. My career began at national radio stations, and today I work in digital music distribution and marketing. I run projects for Ebru Gündeş, Murat Boz and Emre Altuğ.

Serdar Sağlam

Wherever you released your song.

It doesn't matter who handles your distribution. Pick what you need, and let's start today.

  1. 1Pick what you need
  2. 2Describe it in one sentence
  3. 3I'll get back to you and we'll start

Artists I've worked with

I've worked with 20+ artists, including Özcan Deniz, Melek Mosso and Soner Sarıkabadayı.
All references and testimonials →

Why Me

The Person You Trust With Your Music

The person you trust with your music should care about it at least as much as you do.

22 Years of Hands-On Experience

From radio to global distribution, I know every stage of music not from theory but from the inside.

Corporate Infrastructure in Three Countries

Gizli Medya (TR), Digitalent Inc. (Digital Marketing Manager, USA) and Spain. I work with the strength of a company, not as a solo freelancer.

I Open Closed Channels

I open up Turkish-language Spotify advertising and Universal distribution for you, both of which are out of reach from Türkiye.

A Partner, Not a Catalog Number

I work closely with a small number of projects; your song won't get lost as one line in a crowd.

How I Work

A Clear Roadmap Built Around Your Goal

I don't sell ready-made packages. I listen to your project and build a strategy tailored to you. The fee depends on the project's scope.

I want to distribute my music
1AnalysisReview of your current catalog and goals
2Release PlanTiming, artwork and metadata prep
3DistributionGlobal distribution to every platform
4ReportingPerformance tracking and optimization
I want to market my song
1Target AudienceListener analysis and segmentation
2CampaignSpotify Ads, Meta & TikTok Ads setup
3GrowthPlaylist pitching and organic strategy
4MeasurementResults report and next step
I want to grow my career
1PositioningBrand and identity work
2ContentSocial media and content plan
3VisibilityPress, radio and digital media
4ContinuityLong-term consulting
My Area of Expertise

My Music Distribution Infrastructure

This is my core work on the music side: getting your song to every digital platform in the world with the right credits, at the right time and through the right infrastructure.

Distribution Infrastructure
Digitalent Music

The digital distribution arm. Songs go out from here to Spotify, Apple Music, YouTube Music, Amazon, Deezer and other platforms. Credits, ISRC, release date and delivery are all handled in one place.

US Arm
Digitalent Inc. (Digital Marketing Manager)

My Florida-based company. This is where I open channels that can't be accessed directly from Türkiye. The corporate Spotify Ads account and the international payment infrastructure are tied to this company.

Türkiye Arm
Gizli Medya

The Türkiye operation. Local artist relations, campaign management and on-the-ground work run from here. This is where one-on-one contact with artists happens.

Partnership

We are a Universal Music Group partner

Digitalent Inc. (Digital Marketing Manager) and Digitalent Music partner with Universal Music Group, the world's largest music company. What that means for artists in practice: your music reaches the platforms through a corporate distribution pipeline, not an independent upload tool. Credit standards, delivery discipline and platform relationships come from this infrastructure.

The page where I explain the process in detail: Music Distribution →

Free Analysis

Find out how your music can grow

Send your Spotify, YouTube and Instagram profiles; we'll find what's missing and send you a free report. The first step is completely free.

Get My Free Analysis

Let's work together

What do you need? Write a few lines and I'll get back to you.

We do not provide fan contact with the artists we work with. Messages meant for artists and meet-and-greet, concert or ticket requests will not be answered.

Frequently asked questions

What does a music strategist do?

I do four things: music distribution, Spotify advertising, music consulting, and building content plans and ads that grow your social media accounts. I've been doing all of it from inside the industry for 22 years.

Can we work together if I released my song through another distributor?

Yes. Wherever you released your song, it doesn't matter who handles distribution. Pick whatever you need and we can get started.

How much does the music strategy service cost?

I don't sell ready-made packages. I listen to your project, build a strategy tailored to you, and the fee depends on the project's scope.