Great Songs Aren't Enough in Music: What Does It Take to Succeed?

In music, does quality really win, or does consistency? In the age of Spotify, Apple Music, YouTube Music and TikTok, just making a good song is no longer enough to succeed.
How do you succeed with music distribution and on Spotify, Apple Music, YouTube Music and TikTok? In this video I talk about digital music marketing, the Spotify algorithm and how to get noticed in the music industry.
Drawing on my own experience, I cover music distribution, digital music marketing, the Spotify algorithm, TikTok's impact on the music industry, editorial playlists, release strategies and the biggest mistakes artists make.
As someone who has worked inside the music industry for years, I explain in plain language why great songs sometimes go unheard, how algorithms work, what music platforms care about and what really pays off in today's digital music business.
Chapters:
00:00 The Harsh Truth About the Music World
00:20 The Biggest Mistake Musicians Make
00:45 Are Songs Now a Product?
01:27 How Do Spotify and Music Platforms Think?
01:48 The Real Role of Distribution Companies
02:32 A Great Song Alone Isn't Enough
02:54 Why Marketing Is Everything
03:37 How the Platforms Work
04:20 What Should a Release Strategy Look Like?
05:18 TikTok and the Truth About Going Viral
06:22 How Do Algorithms Decide?
07:35 The Editorial Playlist System
08:48 What to Do Before Releasing a Song
10:05 Artists' Biggest Misconception
11:26 How to Plan a Music Career
12:47 A Long-Term Strategy for Success
14:06 The Real Formula for Success
15:18 Who Will Win?
16:19 Conclusion and Wrap-Up
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"Militaire Electronic" by Kevin MacLeod is licensed under Creative Commons Attribution 4.0. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100442
Artist: http://incompetech.com/