Music Artist
Consulting
Release your music with the right strategy, grow on digital platforms and protect your royalties. From release planning to distribution, from ad campaigns to catalog management, I'm with you at every step of your music career.
22 Years of Music Industry Experience
Serdar Sağlam
With more than 22 years in the music industry, I build strategies from scratch for artists and labels. With Universal Music Group experience behind me, I actively run music projects in Türkiye with Gizli Medya and in the USA with Digitalent Inc. (Digital Marketing Manager).
I offer end-to-end services in digital distribution, royalty management, Spotify & Apple Music strategy, ad campaigns and artist development.
Artists I've Worked With
Services
The strategic and operational support you need at every stage of your music career.
Digital Distribution & Release Strategy
Distribution on Spotify, Apple Music, YouTube Music, Amazon Music and 150+ platforms. Choosing the right distributor, building the release calendar and planning pre-save campaigns.
Copyright & Catalog Management
Mechanical and performance rights management, ISRC/UPC codes, metadata optimization, catalog cleanup and royalty income tracking.
Music Ad Campaigns
Targeted ad campaigns on Spotify Ads, Meta Ads (Instagram/Facebook), Google Ads and TikTok Ads. Budget optimization and performance reporting.
Artist Development & Career Planning
Building the artist identity, audience analysis, social media strategy, playlist pitching and press relations.
Label Consulting
Catalog strategy, artist roster management, distribution deals and revenue optimization for music companies.
International Market Strategy
Release and promotion strategy across Türkiye, the USA and Europe. Access to local playlists and regional ad campaigns.
How Do We Work?
A transparent, results-driven process tailored to each artist.
Analysis & Assessment
Analysis of your current catalog, platform performance, audience and competition. We pin down where you are and where you can go.
Strategy & Roadmap
Release calendar, distribution plan, ad budget and marketing strategy. A clear roadmap with measurable goals.
Execution & Management
Distribution, metadata, playlist pitching, ad campaigns and social media management. Hands-on execution at every step.
Reporting & Optimization
Weekly and monthly performance reports. Stream counts, listener demographics, ad ROI and revenue tracking. Continuous optimization.
Why Serdar Sağlam?
Industry experience: For 22 years I've worked with Türkiye's biggest artists. Experience at every scale, from Universal Music Group to independent projects.
Active on three continents: I work in Türkiye, the USA and Spain. I position your music not just locally, but in the global market.
Data-driven approach: I base every decision on data from Spotify for Artists, Apple Music Analytics, ad platforms and market analysis.
End-to-end service: Strategy, distribution, advertising, royalty management and reporting. One point of contact, one point of accountability. You focus on the music, leave the rest to me.
Frequently Asked Questions
What is music artist consulting?
Music artist consulting is a professional service that helps artists release their music with the right strategy, grow on digital platforms, manage their royalties and plan their careers.
How does digital music distribution work?
Digital music distribution gets your songs onto Spotify, Apple Music, YouTube Music, Amazon Music, Deezer and more than 150 digital platforms. Choosing the right distributor, managing metadata and timing the release are the keys to success.
Which artists have you worked with?
I've worked with leading Turkish artists such as Murat Boz, Ebru Gündeş, Emre Altuğ, Melek Mosso, Erkan Güleryüz, Röya, Özcan Deniz, Tolga Tüyel and İlkay Sipahi. I also have Universal Music Group experience.
How do you advertise music?
We get your songs to the right listeners with targeted campaigns on Spotify Ads, Meta Ads (Instagram/Facebook), Google Ads and TikTok Ads. Budget optimization and performance tracking deliver the most efficient results.
Do you work with independent artists too?
Yes. I work at every scale, from major labels to independent musicians. For independent artists, I put together dedicated budget and strategy plans.
Let's grow your music together.
Get in touch now for strategic consulting.
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