Whether you're at the start of your career or have been in the industry for years, we take your music to the world with the right strategies. With 22 years of industry experience, we take every step needed for awareness, recognition and organic popularity together.
Music consulting is professional guidance that helps an artist or music company make the right decisions at the right time. From a single release to long-term career planning, it provides direction at every critical stage: positioning, digital distribution, royalty management and digital marketing.
I'm Serdar Sağlam, and for 22 years I've worked with Türkiye's leading artists and production companies. In my music consulting work I'm after sustainable strategy, not trendy tactics: I analyze which market and which audience your music should reach and how, and we build a lasting listener base through global distribution on 150+ digital platforms, ad management and brand positioning. I explained in detail what music consulting is and why it's necessary in this post.
Every artist's story is different. So instead of offering one-size-fits-all solutions, I design a strategy tailored to your music career.
From the artist releasing their first song to experienced names reshaping their careers.
Everything starts with a free initial consultation.
New to this? Don't let these names intimidate you. For new and independent artists too, I map out a step-by-step roadmap with the same care. Let's get started together →
I managed music editing, selection and digital release processes for TV series and film projects of production companies such as Medyapım and Avşar Film.
Music consulting is professional guidance that helps an artist or music company make career and release decisions based on data. It covers areas such as positioning and market analysis, release planning, digital distribution, royalty and rights management, and digital advertising strategy. The goal is for the music to reach the right audience at the right time and to build a sustainable listener base.
A music consultant analyzes the current situation of an artist or production company and builds a strategy and roadmap aligned with their goals. They provide both planning and execution support on release schedules, platform strategy, Spotify/Meta/TikTok/YouTube ad management, playlist pitching, metadata optimization and royalty revenue optimization.
It suits people and organizations at every stage: from new artists about to release their first song and musicians looking to grow their audience, to names aiming to break into international markets and music production companies wanting to strengthen their strategy.
The fee depends on the project's scope, goals and duration. One-off strategy consulting and ongoing career management are planned under different models. To identify the best approach, the process always starts with a free initial consultation.
It starts with a free 30-minute initial consultation. In this call we assess your project and goals; then a tailored strategy and roadmap are created for you. You can reach out via the contact page or book a call directly.
Let's define the right strategy for your music career together in a free 30-minute initial consultation. No commitment.
