Serdar Sağlam

Consulting for Musicians

From when and how to release your song to your Spotify, YouTube and Instagram profiles, from distribution to your ad budget, we plan every step of your music career together. One-on-one, with 22 years of industry experience.

Fill in the form; I'll listen to your project and get back to you.

Is this consulting right for you?

For independent musicians, singers, bands and songwriters. If any of these sound familiar, let's talk.

  • I'm about to release my first song, but I don't know where to start.
  • My songs are out, but my stream counts aren't moving.
  • I have an ad budget, but I don't know which platform to put it into.
  • My profiles are all over the place; Spotify, YouTube and Instagram don't support each other.
  • I'm not sure about my distributor or my royalty reports.
  • I want to move beyond a hobby and turn music into a serious career.

End-to-end strategy for your music career

We start wherever you need. You can choose all of them or just one.

Release Planning

Song and album release calendar, pre-release preparation, platform-specific timing and the editorial playlist submission process.

Profile Analysis

I review your Spotify, YouTube and Instagram profiles one by one and identify the gaps holding back your growth, along with steps to fix them.

Music Distribution

Distribution to 150+ platforms with the right credits, through the Digitalent Music infrastructure, which works in partnership with Universal Music Group.

Advertising Strategy

Spotify, Meta and TikTok campaigns. Turkish-language Spotify ads, which can't be booked directly from Türkiye, run through my US company.

Royalty Management

Reading distributor reports, spotting missed revenue and tracking royalties regularly.

Career and Positioning

A roadmap for long-term growth through artist identity, a content plan, and press and radio visibility.

What do I look at in your profiles?

Spotify, YouTube and Instagram are the three main channels where musicians get discovered, streamed and followed. On each one, I go through the critical points holding back your growth.

Spotify

  • Profile photo, bio and header image
  • Track order and featured song choice
  • Balance of monthly listeners and followers
  • Visibility in playlists
  • Release frequency and timing
  • Whether the artist profile is verified

YouTube

  • Channel art, banner and trailer section
  • Video titles and search visibility
  • Thumbnail quality and consistency
  • Upload frequency and use of Shorts
  • Descriptions, tags and playlists
  • Views-to-subscribers ratio

Instagram

  • Profile photo, bio and link usage
  • Visual consistency and quality of posts
  • Reels frequency and story highlights
  • Balance of followers and engagement
  • Content variety: behind the scenes, music videos, live
  • Posting timing and consistency

Your profile links are enough for an initial assessment. I don't ask for access to your accounts.

How do we work?

I don't sell ready-made packages. I listen to your project and build a strategy tailored to you. The fee depends on the project's scope.

  1. Fill in the form

    Tell me about yourself, your music and your goals in a few sentences. If you add your profile links, I'll come better prepared.

  2. I listen to your project

    I review your songs and profiles, then get back to you so we can pin down what you need together.

  3. Roadmap

    We start with a strategy tailored to you, covering release planning, distribution, advertising and content steps.

The person you trust with your music

22 years of hands-on experience

My career began at national radio stations, and today I work in digital music distribution and marketing. I know every stage of music not from theory but from the inside.

Corporate infrastructure in three countries

Gizli Medya (Türkiye), Digitalent Inc. (Digital Marketing Manager, USA) and Spain. I work with the strength of a company, not as a solo freelancer.

I open closed channels

I open up Turkish-language Spotify advertising, which is out of reach from Türkiye, and a distribution infrastructure that works in partnership with Universal Music Group.

A partner, not a catalog number

I work closely with a small number of projects. Your song won't get lost as one line in a crowd.

I've worked with 20+ artists, including Özcan Deniz, Melek Mosso and Soner Sarıkabadayı. All references

Let's talk about your music

Fill in the form and I'll get back to you as soon as possible.

We do not provide fan contact with the artists we work with. Messages meant for artists and meet-and-greet, concert or ticket requests will not be answered.

I only use the information you send to respond to your request. Details: Privacy notice.

About musician consulting

What does musician consulting do for you?

Together we plan when, where and how to release your song, how to set up your profiles and which channels to put your budget into. The goal is a clear roadmap for getting your music to the right listeners.

Do I need to switch distributors?

No. It doesn't matter who handles your distribution; you can get consulting while staying with your current distributor. If you prefer, we can also distribute through Digitalent Music, which works in partnership with Universal Music Group.

How much does consulting cost?

I don't sell ready-made packages. I listen to your project and build a strategy tailored to you. The fee depends on the project's scope.

Do I need to give access to my accounts?

For an initial assessment, links to your Spotify, YouTube and Instagram profiles are enough. If you want a deeper analysis, we can work with access to your Spotify for Artists and YouTube Studio data.

Can I run Turkish-language Spotify ads from Türkiye?

Turkish-language Spotify ads can't be booked directly from Türkiye, so I run them through my US company, Digitalent Inc. (Digital Marketing Manager). Details are on the Spotify Advertising page.

Which music genres do you work with?

Pop, rock, arabesk, Turkish folk, rap, electronic: genre doesn't matter. I build a separate strategy based on each genre's dynamics and target audience.

If your song is ready, let's build the plan together

Write a few lines; I'll listen to your project and get back to you.