Spotify Marquee and Showcase for Artists in Spain: Requirements, Cost and Which to Choose

What are Spotify display campaigns?

Spotify now offers two formats under the name display campaigns, inside the Campaigns section of Spotify for Artists: Marquee and Showcase. Neither is an ad agency dashboard. They are promotional placements Spotify reserves for artists inside its own app. You or your team set the campaign up in Spotify for Artists and pay by card.

Marquee: a full-screen recommendation for your new release

Marquee is a full-screen pop-up in the Spotify mobile app. It is only for new releases, and a campaign runs for up to 10 days, ending earlier if the budget is spent. It is the strongest tool for reminding people who already listen to you, or to similar music, that you have something new out.

Showcase: a Home banner for new and catalog releases

Showcase is a banner shown on Home (desktop and mobile) and on the Explore tab on mobile. You can launch it whenever you like, and it works for catalog tracks as well as new releases. A campaign runs for up to 14 days and ends early if the budget runs out.

Requirements for using Marquee and Showcase from Spain

Billing country and payment card

You can use display campaigns if your Spotify for Artists team's billing country is one of the countries Spotify supports. Spain is on that list. Your payment card must also be issued in one of those countries, and each team can add only one card.

One important distinction: even with Spain as your billing country, you choose separately which markets the campaign will run in. Spain, Mexico, Argentina, Colombia and Chile are on the list; Türkiye is not a target market. I cover the situation for artists whose audience is in Türkiye on the Spotify Marquee page.

1,000 streams in 28 days (and 5,000 active listeners for Marquee)

The entry requirement is the same for both formats: at least 1,000 streams in the last 28 days in one or more target markets. On top of that, Marquee requires at least 5,000 monthly active listeners in the market you select. That is not your total audience but your audience in that market: to target Spain, those 5,000 people need to be in Spain.

Timing matters for Marquee too: the campaign must start within 21 days of the release date in the target market, more than half of the tracks must be new, and the release can't be a remix. Spotify's target markets page also says the format may become unavailable once a release has been out for 18 days, so I recommend launching Marquee in the first week.

Releases that can't be promoted

• Compilations
• Karaoke versions and sound-alike tracks
• Remasters and re-recorded songs
• Spoken word and white noise
• Remixes, for Marquee
• Releases where any linked artist has an AI Persona badge

How much does a Marquee or Showcase campaign cost?

Minimum and maximum budget

According to Spotify, the budget ranges from 100 to 10,000 USD (or the local currency equivalent). A campaign can be split into up to 15 subcampaigns, and each one needs at least 100 USD. Marquee campaigns booked through Spotify's own local representatives have a 250 USD minimum. Spotify doesn't publish a fixed euro figure; you see the amount in your own currency in the dashboard.

Pay per click and billing (tax ID included)

Pricing is based on cost per click, and saves count as billable clicks. Spotify charges your card on each day your spend reaches the billing threshold and bills any remaining amount on the first day of the following month. All subcampaigns appear on a single invoice.

If you add your tax ID (the NIF in Spain) on the billing page and it is verified, you may not be charged additional tax. Without a valid tax ID, Spotify may add the applicable indirect taxes. Verification can take up to 24 hours, and you can keep building campaigns in the meantime.

Why your campaign may not spend the whole budget

Spotify doesn't guarantee that the full budget will be delivered. Since February 23, 2026, campaigns are delivered at standard pace by default, spread over roughly 10 days for Marquee and 14 days for Showcase; an accelerated option is still available for faster delivery. If the audience is narrow, the market small or the release a poor fit for the audience, spend can stay low.

How to set up your campaign in Spotify for Artists, step by step

1. In Spotify for Artists, check your team's billing country and payment card.
2. In the Campaigns section, choose Marquee or Showcase and pick the release to promote.
3. Choose your audience goal: growth, fan engagement or reactivation.
4. Add your markets; each market becomes its own subcampaign with its own budget.
5. Enter the budget and start date, add your tax ID and submit the campaign.

Choosing a goal: grow, engage or reactivate

Audience growth reaches potential listeners who don't know your music well yet. Fan engagement focuses on your monthly active listeners. Reactivation reaches past listeners who haven't played you in a while. Spotify excludes people who have intentionally streamed your release in the last 21 days, and each listener sees only one Marquee per release and one Showcase per campaign.

Subcampaigns by market (Spain, Mexico, Argentina...)

You can add up to 15 subcampaigns to a campaign, and each market is managed separately. Eligibility is also calculated per market: you may have 5,000 active listeners in Spain but not in Mexico. In that case, Marquee in Spain and Showcase in Mexico can be a sensible starting point.

How I plan a release with Marquee and Showcase

Before release: distribution, profile and editorial pitch

I build the foundation before any campaign: music distribution goes out on time, the Spotify for Artists profile is updated and the editorial pitch is sent before release. At the same stage I check which market clears the 5,000 active listener threshold and decide whether Marquee is realistic.

Week 1: Marquee to your active listeners

If you're eligible, I launch Marquee in the first week, usually with the fan engagement goal. The aim is for the people who already listen to you to save and replay the new release in its first days.

Afterwards: Showcase and Spotify Ads for the catalog

Once the Marquee window closes, I use Showcase to take the release or catalog tracks to new listeners. To reach a wider, colder audience I look at Spotify advertising (Spotify Ads), and for algorithmic visibility at Discovery Mode. I manage Spotify Ads through Digitalent Inc. (Digital Marketing Manager).

I have 22 years behind me in music and media; I handle distribution through Universal Music's infrastructure and work from Barcelona. If you'd like to plan your release as a whole, take a look at my digital marketing plan page.

Common mistakes I see with independent artists

• Launching Marquee too late. Once the 21-day window has passed, Marquee is gone for that release.
• Looking at total listeners. The 5,000 requirement is per market; a high total isn't enough.
• Piling the budget into one market. Splitting money without checking where your listeners actually are.
• Expecting a single to reach free users. Single campaigns only reach Premium listeners.
• Treating the campaign as the whole plan. If the profile, pitch and content aren't ready, clicks don't turn into lasting listeners.