Serdar Sağlam

Music Company Consulting

From your production company's digital strategy to artist investments, from release cycles to ad budgets, we make every critical decision together. With 22 years of industry experience.

End-to-End Consulting for Your Production Company

I cover every critical area a music production company needs to get right to succeed.

Release Cycles & Planning
Song and album release calendar, release strategy, platform-specific timing and an annual release plan.
Investment & Artist Selection
Which artists to invest in, market potential analysis, risk assessment and ROI projections.
Ad Budget Planning
Budget allocation across Spotify Ads, Meta Ads, TikTok Ads and YouTube Ads, campaign strategy and performance optimization.
Producer Image & Brand
Building, positioning and protecting the producer and company brand. A strategy for becoming a trusted name in the industry.
Digital Distribution Strategy
Catalog management, global distribution optimization, royalty management and revenue maximization.
Career Management & Strategy
Career roadmaps for your artist roster, long-term growth plans and market positioning consulting.

Why Do You Need a Consultant?

The music industry is changing fast. Making the right decisions at the right time shapes your company's future.

Releasing Songs Without a Release Strategy

Hundreds of songs are released every week. Without timing, a platform strategy and a pre-save campaign, making a song stand out is almost impossible. We make the difference with the right release cycle and launch strategy.

Using Your Ad Budget Wisely

Directing your budget to the right platform, at the right time, to the right audience is critical. We determine the optimal split across Spotify Ads, Meta Ads and TikTok Ads and measure the return on every cent.

Artist Investment Decisions

Which artist should you invest in, and how much? We make data-driven investment decisions using market analysis, listener potential and trend analysis. We minimize risk and maximize return.

Building a Producer Brand

It's not just artists; producers are brands too. We strategically build your company's position, credibility and recognition in the industry, including crafting and protecting its image.

We Manage Your Royalties Professionally

Through strategic steps and actions, we work professionally to manage your royalties and grow your revenue.

We Know Every Distributor's Interface

Whether you've signed with The Orchard, Believe, DistroKid or another distributor, that's all we need. We know every company's interface, reporting system and royalty structure. We optimize your revenue while you keep working with your current distributor.

Revenue Optimization

We grow your existing revenue through catalog analysis, platform-level revenue tracking, royalty audits and licensing opportunities. We identify missed revenue sources and turn them into action.

Consulting for Every Music Genre

Pop, rock, arabesk, Turkish folk, rap, electronic: genre doesn't matter. We know the dynamics, target audience and platform strategy of every genre, and we build a genre-specific strategy.

Licensing & Sync Opportunities

We evaluate music licensing opportunities for TV series, film, advertising and digital content projects, creating additional revenue channels from your catalog.

Production Companies We've Worked With

Consulting and partnership experience with Türkiye's leading music production companies.

Avşar Film
Film & Music Production
Medyapım
TV Series & Film Production
DNZ Film & Müzik
Film & Music Production
Hakalmaz Müzik
Music Production
Boz Prodüksiyon
Music Production
Diva Müzik
Music Production
Piu Sound
Music Production
Mayart Prodüksiyon
Music Production

Let's Talk About Your Company's Strategy

Let's map out your production company's digital strategy together in a free initial call.

Frequently asked questions

What does music consulting for production companies cover?

I cover areas such as release cycles, ad budget allocation, artist investment decisions, producer branding, royalty management, revenue optimization and licensing.

Can I get consulting if I work with The Orchard, Believe or DistroKid?

Yes. Whichever distributor you've signed with, we know its interface, reporting system and royalty structure. We optimize your revenue while you stay with your current distributor.

Which music genres do you consult on?

We consult across all genres, including pop, rock, arabesk, Turkish folk, rap and electronic. We build a genre-specific strategy.