I led a comprehensive digital brand consulting engagement with Azerbaijani star Röya as she entered the Turkish music market. I managed music distribution, digital strategy, brand management, ad management, YouTube channel management, career consulting and her positioning in the Turkish market end to end.
The single "Gönder" marked the start of Röya's first promotional push in Türkiye. Released in 2012, it was the first step that introduced Röya to Turkish listeners. At the time I also personally handled all album cover designs, the communication strategy and brand partnerships.
Services Provided
Music Distribution & Release Planning
Release planning, distribution strategy and release structuring tailored to the Turkish market across all digital platforms.
Brand Management & Partnerships
Album cover design, communication strategy, brand partnership coordination and media relations.
Advertising & Campaign Management
Planning, running and optimizing digital ad campaigns for the Turkish market.
Career Consulting
Positioning in the Turkish music market, career strategy and long-term planning.
YouTube Channel Management
Content strategy, optimization and growth management for the YouTube channel.
Digital Strategy & Positioning
Digital strategy, audience analysis and market positioning for the move from Azerbaijan into the Turkish market.